There ain’t no denying it, the times are changing. As people become more and more conscious of their fitness, us PT’s are called upon to swoop in and save the day (or cholesterol levels). Our potential clients browse through articles, watch fitness videos, and try to accomplish the desired levels of fitness at home before they realize that they need a trusted professional to help them. People are unbelievably picky with their PTs, so you need to encourage them to connect with you and stick around for the long haul. So, here are five ways in which you can win your clients over for good.
Give The People What They Want
Your clients will have certain preferences and goals. You should take some time to understand them and work to fulfil them. Throw out a survey every now and then, ask them for their opinion, encourage them to recommend services and comment on existing routines. Welcome all kinds of feedback and act on reasonable suggestions as quickly as you can. This shows you care for their opinion and want them to get the best possible services.
Offer Rewards for Milestones
As a personal trainer, you’re aware how difficult it is for a client to remain motivated and commit to workouts for the long term. You can reward them in small ways when they reach milestones. This will motivate them further and give them a feeling of accomplishment. Consider something like giving a week of free training sessions for six months of sticking to the routine. You can also reward them with promotional merchandise like branded water bottles or t-shirts. Apart from making your clients feel part of your fitness family, these will also promote your brand and improve visibility.
Giveaways and Contests for Long Term Clients
Giveaways and contests are also a great way to show clients your appreciation and keep them motivated. Consider using Pummel message boards to advertise these contests to existing clients, especially those who have stayed true to the schedule and attended all sessions faithfully. For example, you can enter the names of every client who attends two to three sessions a week for a month. This will give you a competitive edge over other trainers in your area. Prizes can include exercise gear like sweats, mats, t-shirts, etc. These are relatively affordable and keep your clients engaged.
Show Your Appreciation
People love personal appreciation from brands and services they work with. A simple personalised ‘thank you’ card at Christmas, or birthday card on their special day will considerably deepen their relationship with your brand. This is commonly used in marketing across all industries and helps brands develop a more personal connection with their clients. If your client has trained consistently with you for 6 months or a year, throw a ‘congrats’ card their way. This will also show how attentive you are.
Well Timed Discounts
You can take that to the next level and send them notes and discounts for their birthday and other special occasions. Winter is also a fab time to be encouraging your clients to stick around with the old ‘Summer Bodies Are Made In Winter’ sale.
Regular communication and motivation
One of the best ways to improve your relationship with your client and provide a quality service is through regular communication and motivation. Using the Pummel Mobile app to chat and message your clients is a great way to do this. You can message them daily, ask about their nutrition or how they are going. The app has an in built messaging system that is both safe and non intrusive. Sending a message to your client through Pummel is easy and you can also attach images to your messages.
Another great way is to use the app to log each session you conduct. You can write a little note to your client about how great they did and post a pick of them sweating it out. People love results and motivation, the app will allow them to get all this directly from their phone. Do this and you will gain and retain clients.
If you follow these steps, you’ll be able to gain client loyalty and retain their services for the long term. Looking for ways to find new clients? Check out our “How To Market Your PT Business” post.